Every side of the table.

Mark B. Hirsch

Founder

TrueQoE was built by Mark Hirsch, whose twenty-five-plus-year career spans securities and capital markets, financial publishing, and lower middle market M&A. He began in the securities industry as a Series 7 registered representative, placing IPO shares with accredited investors and representing Reg D offerings. He was later a partner in a firm that built and marketed data and information products for investors, growing it past $10M in annual recurring revenue before it was acquired — and has executed acquisitions inside a PE-backed roll-up, prepared owners for sale, and advised buyers through diligence.

Across the deal work, one pattern kept repeating. Deals rarely failed because the economics didn't work. They failed because the reasoning behind the numbers couldn't be shown — the marketing package and the underlying records telling two different stories, with nobody able to say which one was true until the deal was already in trouble.

That observation became TrueQoE.

The work shouldn't start after the Letter of Intent.

Seeing the same issues surface deal after deal made one thing clear: the discovery always happens — the only variable is when, and what it costs by then.

Buyers, sellers, brokers, and their advisors all do better when the evidence is organized before negotiations begin. But doing that work by hand, deal by deal, doesn't scale past one advisor's calendar. TrueQoE was built to make it repeatable — the same questions, the same discipline, the same evidence standard, applied to every file.

The platform documents. People decide.

TrueQoE is built on one principle: the platform never substitutes its judgment for yours.

It extracts what the documents say. It runs the math in code — the same inputs produce identical results, every time. It shows what's supported, what's contested, and what's missing. And when the evidence can't answer a question, it says so, instead of guessing.

Findings that work against the analysis appear right alongside the ones that support it. Uncertainty stays visible. Judgment stays with the people who own the decision — the buyer, the seller, and the professionals they trust.

That's by design. It's the reason the output can be trusted.

Experienced CPA judgment, grounded in evidence.

Meet the CPA professionals who bring accounting perspective to the numbers, adjustments, and open questions behind the deal.

Samantha Johnson, CPA

CPA Reviewer

Samantha is a CPA licensed in Florida and Hawaii, with more than 13 years in public accounting across private-company financial analysis, tax, financial reporting, reconciliation and business advisory. She founded KDC Advisors. Before that, she led the tax department of a full-service accounting firm, where she was responsible for technical review, planning, client relationships and quality control.

She has also sat on the buy side: she has evaluated accounting practices as a prospective acquirer and worked directly with sellers, brokers and lenders. That mix of accounting rigor, hands-on small-business experience and a buyer’s instincts makes her especially good at finding the financial questions that matter in a privately held business.

Andrew Lee, CPA, CMA

CPA Reviewer

Andrew is a CPA and Certified Management Accountant with more than ten years as a hands-on accounting leader. He has held controller-level responsibility for month-end close, financial reporting, audit support and team leadership at organizations in education technology, real estate, public relations and the nonprofit sector.

He builds budgets and forecasts, tightens processes, and designs internal controls that protect assets and support growth. That practical, operator-level view of how a company’s numbers are produced is what he brings to reviewing them. He is a graduate of Temple University.

From the deals themselves.

From someone who sold a company:

“When I first mentioned we were interested in possibly selling our company after 32 years, he immediately gave me checklists and insights on how to best position our company for maximum value — what questions to ask, how to prepare for due diligence, how to put our best foot forward.”

Jeffrey Goddard, Founder, TVA Media Group

From someone who acquired one:

“He was great at keeping all parties focused on the key dynamics and bringing clarity to decisions that can otherwise feel complex or uncertain. He brings both strategic perspective and a grounded, execution-oriented mindset.”

Timothy Hammesfahr, President, Home Property Management III Inc.

Both are speaking about advisory engagements — the deal judgment TrueQoE was built to systematize.

Strategic Lever LLC is the advisory firm behind TrueQoE — corporate development and M&A advisory for the lower middle market, based in Delray Beach, Florida.

Visit strategiclever.com →

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